Samsung Is Now, The Big Surprise

Samsung Electronics has been boosting its corporate image by injecting massive capital into computer memory chips and flat-screen panels.

The Suwon, Gyeonggi Province-based consumer-electronics company is now shifting its top corporate focus to highly-advanced electronic gadgets such as LCD TVs with light emitting-diode (LED) backlights and mobile phones equipped with the next-generation display of AM OLED panels.

Samsung executives say the time is ripe for Samsung Group's most powerful unit to set up a new global trend in consumer electronics markets as its decades-long efforts for the leadership in chips and flat panels have already been paid off.

Samsung has realized economies of a scale in both the memory chip and flat-screen sectors thanks to aggressive investments and faster decisions. As we are approaching a decision on pricing for our bigger clients, it is evident and natural to shift focus on to new segments," a senior Samsung Electronics executive told The Korea Times

Source: http://www.koreatimes.co.kr/