Everyone is talking about the Apple iPhone these days; the types of applications you can get on it, the things you can accomplish with an iPhone (“almost anything” they will say), how wonderfully easy it is to use and how cool it will make you look.
The iPhone is seen as a flashy, futuristic and fun product but is heavily reliant on third-party software to make it successful.
Most treat it as a replacement for an MP3 player and a portable game console, like a Sony PSP and Nintendo DS,
It’s more of a tool for fun and play rather than for serious communication which is what a BlackBerry is essentially famous for. When BlackBerry first hit the market, it was targeted at those involved in the higher echelons of management and the like.
Since they were on the go quite often and needed to make swift decisions due to market trends for example, the BlackBerry offered them the ability to receive and reply to e-mail instantly anywhere in the world.
Research In Motion, the company behind the BlackBerry made sure that the product and service they provided was efficient and secure which made it a very attractive tool indeed.
It became a mobile office and was branded as the tool that solders you to your job 24/7.
More so though, it became a status symbol, one that almost meant that if you had a BlackBerry you were somebody important and productive.
It did not help that celebrities started to use it too, to communicate to the myriad of people they worked with, be it studio and record executive chiefs or their managers or even just to each other.
US President Barack Obama is a known BlackBerry addict and used it heavily while on his campaign trails. Even now, he has one specially designed for him with special encryptions to further secure it.
Source: http://star-techcentral.com/
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